Boost Your Local Visibility: Google Business Profile Tips for Pool Pros
Why Google Business Profile Matters for Pool Service Companies
If you’re a pool service pro looking to stand out in your area, your Google Business Profile (GBP) is your most powerful (and free) marketing tool. It’s the first thing potential customers see when searching “pool service near me” — and optimizing it correctly can mean the difference between getting noticed or getting overlooked.
Tip #1 – Claim and Verify Your Listing
If you haven’t already, claim and verify your Google Business Profile. This gives you control over how your business appears on Google Search and Maps. Add accurate information like your business name, phone number, address, and website.
Tip #2 – Add Photos and Logo
Visuals build trust. Add high-quality photos of your team, work vehicles, clean pools, and happy customers. Businesses with photos receive 42% more requests for directions and 35% more clicks to websites than those without!
Tip #3 – Get Consistent Reviews
Ask happy customers to leave Google reviews. More reviews = more credibility. Respond to each review, good or bad, to show you care about service. Pro tip: Send a follow-up text or email with a direct review link.
Tip #4 – Post Weekly Updates or Offers
Use the GBP “Posts” feature to share promotions, service updates, or tips. Regular posts keep your listing fresh and help engage potential customers before they even visit your website.
Tip #5 – Add Services and Service Areas
List every service you provide—cleaning, repair, maintenance, etc.—and specify the cities or regions you serve. This helps you show up in more local searches.