Social Media for Pool Pros: What to Post to Win New Customers
In today’s digital world, social media is more than just a way to connect—it's a powerful tool for pool pros to attract and win new business. If you're wondering what to post to actually convert followers into paying customers, we’ve got you covered.
🏊♂️ Show Off Your Work
Before & After Photos
Nothing speaks louder than visuals. Share transformation shots of dirty pools turned sparkling clean. Highlight repairs, remodels, or new installations. These posts show your skills and build trust.
Client Testimonials & Reviews
If a happy customer leaves a glowing review, turn it into a graphic or short video. Social proof goes a long way in convincing others to reach out.
💡 Educate Your Audience
Quick Tips & Maintenance Advice
Offer helpful tips like “How Often Should You Shock Your Pool?” or “Top 3 Ways to Save on Pool Heating Costs.” This positions you as the expert and builds long-term trust.
Seasonal Reminders
Create content that reminds homeowners about pool openings, closings, or winterizing. Time-sensitive content boosts engagement and drives action.
🎯 Run Offers & Promos
Flash Sales or Seasonal Discounts
Use eye-catching graphics and strong CTAs to promote limited-time deals. “Get 50% Off Pool Openings This March!” is more likely to convert than a generic post.
Referral Contests & Giveaways
Encourage sharing by giving something away. A “Tag a Friend & Win a Free Pool Cleaning” contest can expand your reach organically.
🤳 Be Real and Relatable
Behind-the-Scenes Moments
Introduce your team, show your tools in action, or share a day in the life of a pool tech. It makes your business feel approachable and trustworthy.
Social media is a long-term game, but the right content builds credibility, increases visibility, and keeps your pool service business top of mind.